FontShop has an interesting article about the recent Book, Jacket & Journal Show sponsored by The American Association of University Presses (AAUP). The annual show catalogs the best in book design and exhibits it around the country. Below is a list of the most popular typefaces that were used in the designs. I can't help but notice that a couple of those near the top are fonts that come bundled with software.
The top ten:
2. ITC New Baskerville
3. FF Scala & 4. FF Scala Sans
5. Adobe Garamond
6. Trade Gothic
Other popular typefaces used in AAUP winning entries:
Gotham, Helvetica Neue, Akzidenz Grotesk, Futura, Sabon, Bembo, Bodoni, Filosofia, Monotype Grotesque, Interstate, FF Quadraat Sans, FF Clifford