Thursday, December 30, 2010


This is a new logo I designed for a local initiative to promote and support locally owned and operated merchants in Jacksonville, Florida's urban core. GOLO refers to “going local”. The design is a contemporary take on nostalgic design.

Tuesday, December 14, 2010

Next on my Night Stand "The Lost Gate"

I've just started reading The Lost Gate by Orson Scott Card. As I haven't read anything by this author yet I have no idea what to expect. I have high expectations though, as his Ender's Game and the followup Speaker for the Dead were both awarded the Hugo Award and the Nebula Award, making him the only author (as of 2009) to win both of science fiction's top prizes in consecutive years.

So how did I decide to read his newest novel now? Especially when it hasn't yet been released? Well, last week I received an email from Goodreads. Tor, the publisher of The Lost Gate, chose a select few members a part of the First Reads promotion to recieve an advanced copy. First Reads is the Goodreads promotion that regularly gives away advanced copies to generate buzz for upcoming books.

I've reads the first few pages. It's still too early to comment. For now, here's an excerpt.

Danny North knew from early childhood that his family was different, and that he was different from them. While his cousins were learning how to create the things that commoners called fairies, ghosts, golems, trolls, werewolves, and other such miracles that were the heritage of the North family, Danny worried that he would never show a talent, never form an outself.

He grew up in the rambling old house, filled with dozens of cousins, and aunts and uncles, all ruled by his father. Their home was isolated in the mountains of western Virginia, far from town, far from schools, far from other people.

There are many secrets in the House, and many rules that Danny must follow. There is a secret library with only a few dozen books, and none of them in English — but Danny and his cousins are expected to become fluent in the language of the books. While Danny’s cousins are free to create magic whenever they like, they must never do it where outsiders might see.

Unfortunately, there are some secrets kept from Danny as well. And that will lead to disaster for the North family.

Wednesday, September 08, 2010

Over Snackarrinated

Last week the museum where I work, MOCA Jacksonville, held an opening for an amazing new exhibition called Imagination Squared. It was a huge collaborative effort by a wide cross-section of people. I participated, just barely, but I am so thankful that I pushed myself and got mine square in with only seconds to spare before the deadline. I am happy, too, not only because I am part of this great event, but also because this was the first time I used acrylics in over 20 years. I suppose it is a little like a bicycle… once you learn…

At any rate, this little painting seemed the perfect fit for this week’s Illustration Friday prompt. I would love to be saying that it is the start of a rededicated weekly practice, but life is still throwing fast balls and I'm still swinging. Soon, dear friends. Soon.

Monday, August 23, 2010

Sneak peak at the new RAP logo

RAP logo
Recently, I have been doing a lot of work as part of the Riverside Avondale Preservation marketing task force. We have been assessing every nook and cranny. Planning for the future and digging into the past which is only fitting seeing as how RAP's started out as a historic preservation organization. Since 1974 it has helped the residents navigate the city's historic preservation code. It started the popular Luminaria, Tour of Homes and recently launched the wildly successful Riverside Arts Market. But I digress… one of the things we realized is that we wanted a fresh, new look… something that would catch the spirit of the district… We still have a lot of work to do… many miles to go before we sleep.

Saturday, July 31, 2010

The Nature of Social Media

There’s an interesting post over at Marketing Profs commenting on a whitepaper from 360i Digital Connections. The whitepaper, Twitter & the Consumer-Marketer Dynamic
is loaded with information on who uses Twitter and how it is used. You’ll have to put aside the fact that they only studied 1,800 tweets over a six month period when, by Twitter’s own numbers “Twitter has more than 100 million registered users that log a collective 65 million tweets each day.”

The interesting story that both the whitepaper and the commentary at Marketing Profs tell is that Twitter is used “primarily for people, not corporations. More than 90% of tweets come from consumers… and only 12% of consumer tweets mention a brand.”
Further, the study informs us that “…94% of tweets are personal (vs. professional/self-promotional), 92% of users keep their tweets public, and 85% of tweets reflect original content (non-RTs).” To me these numbers tell a pretty obvious story, but the whitepaper goes on to tell us that “the opportunity for marketers to become part of the conversation remains vast.”

Twitter, like all social networking sites is opt-in. That means, people are only there because they want to be there. Over at Facebook, the story is a little different. For now, you can “Like” a business or organization’s page and you will receive updates to your wall but you can still opt out if the story is not intriguing or delivering a payoff for listening to their message.

I believe that social networking has exploded in recent years because people are so inundated with advertising and marketing that they need a break and can now take it. If marketers jump in with their old models, they will soon find that their words are falling on deaf ears. Mad Men-style advertising, while fun to watch, is dead. The old agencies are sucking air and still blowing smoke but a new day is dawning. Listening is now the key and the consumer is taking back control.

The YouTube video was found while reading a post on Marketing Profs by Ann Hadley titled "Content Rules: One Key Element That Can Set Your Content Apart."

Monday, February 08, 2010


The Super Bowl was fun this year. No blow out. The ads were a little disappointing. There were some goods ones early on but it seemed, they slowly moved on. One we didn't see… no not the so-called "banned" one… was an ad from across the pond. It is worth taking a look…

Saturday, January 16, 2010


Dragons are mythical creatures that populate almost every culture on earth so I find it hard to believe that they have always been creatures of man's imagination. I do believe that there was once a creature that inspired all the stories and know that I would not like to meet it in the wilderness.

This is a logo that I created for a youth soccer team. Below the logo is a crest that the team used on their jerseys. For those of you who didn't know today is Appreciate a Dragon Day so it is only fitting that this logo finally makes an appearance. Is that my geekiness showing again? Can't help that.