Tuesday, June 03, 2008
I find it amazing how small the world has gotten recently. With all of our technological gadgetry we are now only a click away from our neighbors on the other side of the world. In the poorest of countries, far from the reaches of what we would call civilization, one can find all the trappings of capitalism.
As a designer, and one who specializes in branding, I should take heart that my sisters and brothers are doing their jobs so well. Nike, Pepsi, Apple and Starbucks are no longer the just property of the USA and they haven't been for years. Quite possibly the world belongs to them now.
So it never ceases to amaze me when I see a story that challenges merely because it is so radically different from what we understand in the "civilized world". This story comes to me by way of Neil Gaiman's blog.