Thursday, December 30, 2010


This is a new logo I designed for a local initiative to promote and support locally owned and operated merchants in Jacksonville, Florida's urban core. GOLO refers to “going local”. The design is a contemporary take on nostalgic design.


VictoriaLissetteBeautyRave said...

I really like this logo...golo.
It takes imagination to do logo's...they are so much harder to do than they look...or perhaps ones mind must be wired just right.

Michael O'Connell said...

Thank you Victoria. This one was one of those that falls in your lap but must be done overnight. The dilemma comes from trying to decide if you are up to the challenge and if think you can do it in the time that it is needed. I really wanted to be part of this project and the GoLo movement for my city, so it really wasn't a hard decision to accept the challenge. The hard part was making the time.