Last month I was asked to sit on a panel of in-house designers for AIGA. Much was discussed and I think we all learned a few things along the way. To continue that discussion, I recently read a great article by Michael Bierut "The Four Lessons of Lou Dorfsman". For those of you who don't know who Lou Dorfsman is/was, read the article. Lou Dorfsman died recently. We all sure could learn a lot from his example.
His lessons are:
- Mind the client's business.
- Learn to identify opportunities.
- Assume responsibility.
- Define the company's character.