Friday, September 15, 2006

Rube Goldberg Lives


I generally HATE getting impersonal, forwarded e-mail. It's not that I don't appreciate something funny, emotional or moving. It's just that they are… impersonal. I guess to good part of it all iss that my friends are thinking about me. And that in itself is a wonderful thing. And even though I HATE it, it is like watching a car wreck, I find I just can't help myself. Maybe it's because I am hoping that I will actually find a personal note attached. More likely, it's because I just don't want to miss anything.

Here's one of those "moving" ones. It's not the spiritual kind of moving, it's something else. It's actually a Honda commercial. There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again.

The film cost $6 million to make and another small fortune to run because it is a two minute commercial, but it is one of the most watched ads on the net and is actually paying for itself. The voiceover is by Garrison Keillor, but I didn't hear it because I

And you thought those people that set up a room full of dominos to knock over were amazing...

3 comments:

Blogerts said...

I love that video. Can't figure out why those tires are rolling uphill, though.

I like your stuff. Thanks for visiting mine.

Robert McLaughlin said...

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Robert

kj said...

michael, this is SO cool. i watched it twice.

how's your job going? hard to be an employee?