Working at MOCA has been one of those dream jobs. For those who know me you've heard that sometimes those dreams are a bit on the nightmarish side what with the insane deadlines and shortened hours. Usually though, it has been a place to grow and learn and work with some amazing people. Being resourceful has also been one of the skills that I have had to hone. Often, a new idea for a fundraiser comes to MOCA all at once and we must all scramble to make things happen. The Art of the Dog was one such event. Unfortunately, it was one of those events that didn't quite make it out of the gate. All the MOCAteers worked like fire ants trying to make this happen but the plug was pulled. Perhaps it will happen this year.

The saying goes that there is always some kind of good that can be found in everything. Sometimes we really have to dig deep. The Art of the Dog made a lot of us extra work when we were all already working over capacity. Some were happy that it didn't happen. Today, I can say that this little doggy is wagging his tail as the logo that I designed for the event will be published in Logo Nest 01.

GOLO

This is a new logo I designed for a local initiative to promote and support locally owned and operated merchants in Jacksonville, Florida's urban core. GOLO refers to “going local”. The design is a contemporary take on nostalgic design.

Sneak peak at the new RAP logo

Recently, I have been doing a lot of work as part of the Riverside Avondale Preservation marketing task force. We have been assessing every nook and cranny. Planning for the future and digging into the past which is only fitting seeing as how RAP's started out as a historic preservation organization. Since 1974 it has helped the residents navigate the city's historic preservation code. It started the popular Luminaria, Tour of Homes and recently launched the wildly successful Riverside Arts Market. But I digress… one of the things we realized is that we wanted a fresh, new look… something that would catch the spirit of the district… We still have a lot of work to do… many miles to go before we sleep.

Dragon

Dragons are mythical creatures that populate almost every culture on earth so I find it hard to believe that they have always been creatures of man's imagination. I do believe that there was once a creature that inspired all the stories and know that I would not like to meet it in the wilderness.

This is a logo that I created for a youth soccer team. Below the logo is a crest that the team used on their jerseys. For those of you who didn't know today is Appreciate a Dragon Day so it is only fitting that this logo finally makes an appearance. Is that my geekiness showing again? Can't help that.

We Have a Winner!

I just received word that two recent logo designs will be included in the in the forthcoming book Initials & Crests, the first volume in the LogoLounge Master Library series. The selected indentities were developed for the Museum of Contemporary Art Jacksonville and Hercules.

The Avant Garde logo was designed while working in-house and was only used for about a year before the new agency redesigned it. This is the second time this logo has been selected for inclusion in a logo design book. The Dimension logo was designed for internal use at Hercules, a leading a provider of paper and water technologies.

LogoLounge is currently building its Master Logo books. These books will showcase thousands of logos for specific, common logo types (the same categories found in the LogoLounge books), and will be a treasure of reference for logo designers around the world. LogoLounge has become an indispensable tool for logo research, logo inspiration, logo reference and an online portfolio for the international who's who in the corporate identity design community.

Rambunctious - Illustration Friday

Since this week has been one of those weeks… I am going to have to dig something up from the old sketch book. I do have all manner of rambunctious children and critters drawn and doodles in the stacks of books, but this logo caught my eye.

I worked on this project over a two-year period, first for Downtown Vision where I developed a direct mail and an online marketing campaign. The following year, the City of Jacksonville took the event over and as they were already a client, gave me a call to work on a new project of theirs. It is funny how things just seemed destined to be. We continued producing the direct mail pieces but the online component was scrapped. Luckily they did want to redesign the existing logo and after filling page after page after page with thumbnails, I came up with the award-winning logo that you see here. It even graced the cover of one of David Carter's logo books! Unfortunately, funding went away and so did the project but it was fun while it lasted. Their new agency liked my photography so much that they lifted one of my photos to use on the Downtown Vision's new site. Lucky me!!

Hopefully, I will have more time to get back to creating new work next week. Happy holidays to those of you lucky enough to be starting early.